DR ROOK AND ROOKARCHIVES

Dr. Rook has always been fascinated by how we come together around with our treasured collectives. Whether it’s the chants in K-pop that almost feel like prayers, the midnight ritual of anime premieres, or the way fans dive deep into fictional worlds, these patterns pop up everywhere. That’s exactly why RookArchives was started: to explore and map out those patterns.

There are four big ideas guiding the work here — ritual, mythology, devotion, and legacy. Dr. Rook doesn’t see fandom as just a hobby; it’s more like a living archive that shows how much we all crave connection. Our online spaces turn into these incredible arenas of shared devotion, kind of like how a stadium full of strangers can roar together in joy or heartbreak. Think about it — how does something like a Formula 1 pit stop turn into a ritual? Why do Marvel fans build whole mythologies around their favorite characters? And what keeps people coming back for years, turning what might seem like passing enthusiasm into something much deeper, a legacy?

RookArchives is on a mission to figure all that out — especially for those of us who don’t just stick to one fandom, but love many, and find meaning in how those fandoms dance and overlap.

Dr. Rook isn’t some outsider looking in, but an archivist of digital devotion, tracking the patterns that shape us all. If you’ve ever felt like there’s more to fandom than hype and noise, come along and join Dr. Rook in unraveling these hidden threads — and discovering what fandom can tell us about ourselves when we come together.